Band Marketing Power

I was talking to a drummer yesterday. He asked me if I could think of an easy way for his band, Greenlander (MySpace URL: http://www.myspace.com/greenlandermusic ) - to get gigs. He asked if I knew of any Agents. I gave him the following response:

Greenlander

If Greenlander wants to get more gigs, they can get that quicker and easier by Expanding their Band. What do I mean by that? Well, think of the word band. In this context, it means, “A group of people united together.” As Greenlander the band is a group of people bound to each other for a unified purpose, a goal. So, by expanding their Band, they can add to the people that are always together helping each other.

To expand the band members, Greenlander can find a new member that will be passionate about getting gigs for the band. The drummer needs to be passionate about being onstage being a drummer, the guitarist – a guitarist on stage, the singer – a singer onstage, etc… The New member would be passionately focused on being the Greenlander Gig Booking Agent.

This new member of the “Band” wouldn’t be onstage performing. They would be offstage promoting, selling, and booking gigs for the “Band”.

There is someone around you that loves Greenlander, is passionate about music, is terrified of being onstage playing music, however would love to be part of the “Band”. And this person is passionate enough to learn how to excel at booking the band for shows. They most likely already have networking talents, or sales skills. They would love to be the Band Star, in a different way. In a hidden behind the scenes way, however knowing confidently they are part of the Band and a very important part of the Band.

Greenlander can simplify and increase gig bookings quickest by adding a New Band member. Think of how many people are part of the creation of a movie… How many are happy to be On Camera? And how many are happy to be the ones who did the makeup, the sets, the costumes, the directing, the producing, the camera work, the cinematography plan, the food during scene shots, the truck driving for the movie making equipment, etc… All of these people are happy and proud to have worked on the movie to make it a success. These people are happy to have done the role they did especially knowing that their special talents or skills were used to make it happen. A Band Succeeding is no different. The movie production team is everyone who worked on the film. The Band is everyone who is part of the Band working to get it to the unified goal.

The question now is… How many more members do you think your Band can benefit from having? Could you imagine seeing a band perform who had a costumer, a lighting person, a personal sound man, a gig/show booking person, a business manager, an event planner, a publicist, a recording expert, an Artistic Director, etc… What kind of show would that “Band” be able to produce?

Go get them Greenlander.
And – Have fun and make money.

- Eric