Band Marketing Power

When you are onstage, you are communicating.

So...
What are you communicating to your audience (your fans/your market)?
Is it an emotional attitude?
A view point in life?
A way of living?
A feeling?
An experience?
A message of passion?

What is it that you are communicating? Knowing the answer to this is critical, because 'that' is what your audience (whether live or through your recordings) is taking away with them after they listen to you. This is how they will think of you, see you, hear you in their heads, remember how they felt when they listened to you, and how they will explain you to others.

If you don't know this, consider asking people who listen to you or watch your shows, what they think it is that you share with them.

This is who you are to them, your fans. Market this everytime you try to get gig bookings or sell your music. It will make your message consistent and build your fan/market base much quicker and powerfully.