Band Marketing Power

I only live about an hour and a half away from the ocean, and when I can, I love to “escape” there to relax and feel connected again (at least that’s what I say to myself). I finished a performance on Saturday evening, and felt like I have been going and going before that. I wanted just a little break from my pattern, so I decided to hop in the car and drive to the coast just to stay over night, because I had to be back by the following afternoon.

Just being there helps me relax and change gear. Hearing the ocean waves soothes me and helps me think of what I like and where I want to go next with my work.

This is the same experience I get when I go to see a band, go to a concert, show or any other type of entertainment environment I like.

This is what a Band offers to its Fans, an escape.

A Band brings an environment that helps its Fans escape from their regular life pattern. It helps them feel connected to their community. It helps them connect with themselves and realign with their passionate goal path. Many times a good band helps them speak and radiate the emotional and mental energy the Fan hides away the rest of their day. Then, at the Band’s show, the Fan can let loose, relax, and feel like someone else shares the same feelings or thoughts that they do. This is why a Fan wants to listen to the music over and over when they go through their day, and why they love to get to the show when they hear of show tickets going on sale.

Imagine the example of a someone who is very angry with the way people treat them through their day, they have to wear clothes that they don’t like for their ‘job’, or they have to work under abusive conditions. Then, they get to go out at night and see a hard-edged Band that screams out lyrics that sympathize with their emotions and thoughts. They can crazily bounce around and sweat out their energy. It helps them cope and fall asleep better.

Now, imagine a person who works in a fast paced environment, loves what they do however feels like they are moving at warp speed every second of their day. Then, at night, they get to go out and listen to a Band play a mellow dream-like musical show. Everything about it helps them slow down and process what they are doing now in their lives and what they want to do next. This person goes home and sleeps much better.

Next time either one of these people need to escape from their day, they will remember the benefits that they got from 'that Band' last time and get excited when they see that they are playing again. And… They most likely will take some of their friends (similar to them) that they already told about the Band last time they enjoyed their show.

What type of environment do you offer your fans? What do your lyrics say for them? What kind of energy does your music help them release or enjoy?

What kind of people like what you have to offer? These are your potential Fans or already your Fans.

Are you aware of what you offer to your audience? Do you let people know this when they ask: “How would you describe your band?”