Band Business Money Tips

I’m down in Vail, Colorado right now, and they just had their Mardi Gras parade. Within the parade I saw the usual floats, however at the end of the parade (the last float), there was a float that stood out better than the rest.

The float was simply a truck pulling a flat trailer. The trailer was like the ones you can use to put a single car or a tractor on. On the trailer was a Rock Band with all of its gear and playing live as the truck moved along. They were running their amplifiers and PA system off a fairly quiet generator (or at least one that we couldn’t hear because the music was rockin’ over the sound of it).

Not only did the Band do a full live set of music on the float trailer, yet they also were advertising themselves with large banners on the side of the float. They wanted to wish you a Wild Mardi Gras.

Well done.

They got themselves out in front of a large amount of people that would probably not have heard of them otherwise, and they did a good job exciting the celebrating crowds. Whoever wanted to enjoy the Band more knew where to go also… The name of the Club they were playing at that evening was on the banners also.

This made me think of the creative ways that Bands can get out in front of new large audiences. Bands can get a lot of good exposure and other benefits by playing at events that are not the usual locations.

Can you think of any events, benefits, public celebrations, or charity drives that you can ask to play at. The benefit to them is entertainment for their audience, and you can benefit by getting in front of a new audience that might love your music. Not everyone goes out to music clubs to listen to Bands. You, however, can go out to new and unique places to play where audiences can discover and enjoy you.