Band Marketing Power

Many times, I share information in these Article Blog entries, about the importance of knowing the ‘purpose’ of your Band. Well, I thought I would share that sometimes that purpose is more temporary than long-term.

Sometimes a Band is organized and united for a very temporary goal. This kind of Band is focused on a Project. Instead of planning and developing things for the Band to last through a career length of time, the Band work and effort is targeted on accomplishing an event or show.

I have worked with Bands that were simply pulled together to help raise funds or to play for a run of shows that are designed with a particular format and character.

You can create a Band to operate like this. You might have a show in mind that you want to do, however don’t want the Band to last more than just that run of shows or maybe just for that one show.

A structure to your music career might be to set up more of an entertainment company that creates a series of themed shows. Therefore, a Band is created for each performance run and dissolved afterward. Like creating a series of different show episodes for Television… you can create a Music Entertainment Company that can create a series of different performances that people get to watch; each performance has a new Band to excite the audience and to give you variety.

They key is to have a purpose for creating these different shows for your audience. What are you saying or sharing with them that would make them think, “Wow! I want to come see that company’s performances again and again.”