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FRITO-LAY GIVES SONGWRITERS SUPER BOWL SHOT
For its Super Bowl ad in February, Frito-Lay is putting a musical spin on this year's successful Doritos promotion using consumers' homemade videos for its commercials. The chipmaker will devote 60 seconds of Super Bowl advertising time - worth more than $5 million - to a consumer's original song that is the winner in an online contest. Unlike like last season's competition, where the video had to be a do-it-yourself Doritos commercial, the tunes don't have to be about any Frito-Lay (PEP) brand. Contest goes live online in the "Crash" area of the website October 25.