Band Marketing Power

KISS had makeup and costumes. David Bowie had a distinct sound and style. Dolly Parton had her look and still keeps it up.

Knowing what certain elements are part of your image and identity are your choice to make, however realize that your audience does find you and identify with you quicker and easier if you stick with your look and identity. Remember this... If you keep changing your package, it makes it hard for your audience/Fans to find you and follow you.

Enjoy this entertaining clip of Dolly Parton speaking about discovering and maintaining her image and identity and let it start you thinking of all the ways Bands and Musicians you like present their Identity... And what would happen if they changed it?